INSIDE THE STORY
Created with Studio Cake for CBS Television, this branding exploration for The Insider focused on style frames and title treatment design built for a polished on-air presence. The visual approach centered on clean typography, sharp hierarchy, and a modern entertainment-news sensibility that felt clear, elevated, and broadcast-ready. My goal was to create a flexible brand system that could extend across promo, broadcast, and digital placements without losing clarity or consistency. The result is a streamlined visual foundation that feels current, structured, and built for television.
STYLE FRAMES | TITLE TREATMENT DESIGN
