2016 RIO OLYMPICS

Studio | NBC SKYCASTLE
Client | NBCUNIVERSAL

GLOBAL GAMES, BOLD BRANDING

I helped translate the Rio 2016 identity into a cohesive brand system built to live across broadcast and digital. The work focused on consistent typography, color discipline, and clear graphic structure that kept every asset feeling unmistakably Olympic while still modern and high-energy. I supported the rollout with scalable templates, style frames, and motion rules so the look could stay unified across a wide range of deliverables. The result is a polished, brand-right package that carries the excitement of the Games while maintaining clarity and consistency at scale.


MOTION SAMPLES

STYLE FRAMES | PROMO TOOLKIT & TITLE DESIGN